You Pay for Walkthroughs. Not Clicks, Not Leads, Not Theories.
No tech fee, no retainer, no setup charge. You pay a flat $150 for each qualified walkthrough we book onto your calendar — starting with a 4-walkthrough order.
The Walkthrough Machine
We build and run the entire cold email system. You show up to walkthroughs and close.
Why 4? Commercial cleaning closes about 20% of walkthroughs. Four walkthroughs is what it takes to land one recurring contract — so your first order is sized to win, not to test.
- Exclusive walkthroughs — never shared, resold, or sent to a competitor
- Onboarding call to lock in service area & facility types
- Dedicated sending domains & mailboxes with SPF, DKIM, DMARC
- 20-day warmup so emails land in the primary inbox
- Verified decision-maker lists built for your zone
- Multi-touch, multi-month campaigns written and managed for you
- Reply qualification & calendar booking — walkthroughs land on your calendar
- Infrastructure on us — no monthly tech fee, ever
- No contracts, no retainers — reorder only when you want more
Secure checkout via Stripe. You'll receive your onboarding call link immediately after payment.
The Walkthrough Machine Ebook
The complete playbook we run for clients, written for owners who'd rather build the machine themselves.
- 9 chapters, 12,000+ words — from niche selection to scaling
- Step-by-step infrastructure setup — domains, inboxes, SPF/DKIM/DMARC, warmup
- Lead list stack — the exact tools and workflow for finding decision-makers
- Cold email swipe files for dental/medical, professional offices, and dealerships
- Follow-up & quarterly re-engagement sequences
- Reply & objection script pack
- Walkthrough checklist, bid calculator & proposal template
- Weekly KPI tracker and a 30-day action plan
Built it yourself and want us to take it over later? Ebook buyers can upgrade to done-for-you anytime.
What $600 Buys You Elsewhere
| Option | Typical cost | What you get | Exclusive? |
|---|---|---|---|
| Shared lead platforms | $50–$150 per lead | The same prospect sold to 5+ competitors, shopping on price | No |
| Google Ads | $15+ per click | Clicks from price-shoppers; a lot of residential noise | No |
| Marketing agency retainer | $3,000+ / month | Reports, “brand awareness,” and a 6–12 month contract | Rarely |
| In-house SDR | $5,000–$10,000 / month | Months to ramp, plus management and turnover | Yes |
| 10x Janitor | $150 / walkthrough · $0 / month | Booked, qualified walkthroughs on your calendar | Yes |
What Counts as a Booked Walkthrough
You're never charged for “maybe” or “send me info.” An appointment must meet all three criteria or it doesn't count — and you don't pay.
Inside Your Service Area
The facility is physically located inside the zip codes or service area you locked in on your onboarding call.
Matches Your Facility Types
Medical offices, dealerships, daycares, warehouses, schools — whatever you chose. Nothing outside your target list.
Verified Decision-Maker, Set Time
A real decision-maker explicitly agreed to a walkthrough at a specific date and time on your calendar.
Pricing Questions
Is there really no monthly fee?
None. No setup fee, no tech fee, no retainer. We build and pay for the dedicated sending domains, mailboxes, 20-day warmup, and verified decision-maker lists. You pay $150 per booked walkthrough and nothing else.
Why a 4-walkthrough minimum?
Because four is what it takes to win a contract. Commercial cleaning companies close roughly 20% of walkthroughs, so four walkthroughs is about one new recurring account. Buying one or two would mean judging the system on luck instead of math. Your first order is 4 walkthroughs for $600; after that it is $150 per walkthrough.
When am I charged, and what counts?
Your 4-walkthrough order ($600) is paid upfront to start the build. Every walkthrough we deliver against it must meet three criteria: inside your territory, matches your facility types, and a verified decision-maker agreed to a set date and time. If we cannot deliver all four, you are refunded for the ones we did not book.
What happens after I pay?
You get an immediate link to schedule your onboarding call. On that call we lock in your service area, your target facility types, and your calendar availability. Then we build.
Can I book a call before buying?
Absolutely. If you have questions, book a free 30-minute call and we will walk you through it. If you are ready, you can skip the call and start today.
Are the walkthroughs really exclusive?
Yes. Every walkthrough we book for you goes to you and only you. It is never shared, resold, or sent to another cleaning company. That is the opposite of lead platforms, where the same prospect is sold to five bidders.
Every Walkthrough Is Yours Alone. Never Shared.
No shared lists, no bidding wars, no racing a competitor to the phone. Order your first four walkthroughs now, or book a quick call to talk it through.